Very few bettors place four-figure or five-figure bets every time. Ordinarily they will assess the likelihood of a wager being successful and stake accordingly. How generous a price on a particular market happens to be would often be a consideration too. However a person who places high stakes with some degree of frequency might reasonably be considered a high roller.
Perhaps unsurprisingly different bookmakers (sometimes called sportsbooks) will take different views on the desirability or otherwise of high roller custom. A very large wager on a line which carries a big price exposes the book to the prospect of hefty losses should the bet be successful. A good book such as Pinnacle (now sadly no longer accepting business from UK customers) will welcome the bet every time due to its skill in balancing its prices out. Others though will run shy, and seem to prefer the custom of the pound-a-bet hobbyists and occasional dabblers.
FA CUP FINAL
Most sportsbooks will operate different limits for different markets. A punt of several thousands on the likely winner of the next X-Factor competition is unlikely to be accepted as this tends not to be a high roller market, and it would be difficult for the bookmaker to offset the bet. The same sportsbook is likely to offer a far more generous limit on the outcome of the FA Cup Final or the winner at Wimbledon because there will be wagers aplenty on the opposite side of the line creating some sort of equilibrium. Indeed your five-figure punt may have the effect of pushing down the price on that market, thereby increasing the price on the opposite line{s) which is thereby itself made a more attractive proposition for potential customers.
It is an unfortunate but unavoidable truth that some online bookies are known to slash the maximum stakes offered to certain customers once a few large wagers have proved successful. Indeed it is not unknown for punters to access their accounts and attempt to place their bets only to find that their previous £1000 limit has been reduced to £1.
Paradoxically the best sportsbook for high rolling customers is probably one which doesn't operate a limit at all on its stakes - Betfair. Because Betfair is a betting exchange which makes its money solely from the commission it deducts from winning bets it has no interest in restricting customer action, indeed quite the opposite.
High rolling is not a discipline for everyone. To even attempt it one must first have the money to stake in the first place (and be prepared to lose it), and then some considerable knowledge of the market in order to ensure at the very least that losses are kept to a minimum, and ideally that a profit is made.
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